Get to know your target group better
Efficient communication thanks to detailed customer data
You already know who you want to reach and which target group best fits your brand. But do you also know where this target group can be found? And what are the characteristics that apply to it? Or perhaps you even worry about a certain amount of waste in your ad spending, as is unavoidable in most forms of advertising?
With O2 Advertising Services, questions such as these don’t arise. Instead, we provide you the answers ahead of time: with distinct customer knowledge. The foundation for this knowledge is formed in a fair and efficient manner: by the declarations of consent provided explicitly by our customers within the terms of data privacy provisions. Customers’ age, sex, place of residence and the type of mobile phone are available for your use in planning your communication. There is hardly a more exact way of targeting the audience you wish to reach.
Would you like further information on data privacy at O2 and the customer insights available? We’d be happy to personally assist you at any time.