Greater acceptance for your communication
Permission marketing with O2: with the full consent of your target group
Data protection is given great importance at O2. Which is why we also place high value on addressing our customers only when they have expressed their explicit consent. For you, that means your message doesn’t fall on deaf ears or isn’t meet with rejection. Instead, it is given true potential for generating new, interested customers.
O2 has over 18 million customers, a large number of which you can reach in a targeted manner in close collaboration with O2. Around 6 million of our customers accept advertising through a variety of channels related to O2 products such as tariffs or services. By SMS/MMS, e-mail, direct mail or a bill insert - with activities co-branded with O2 and an identifiable benefit for our customers, you too can reach this large target group.
Examples of the possibilities
Co-branding, communication of benefits through O2:
»Reserve airline tickets and get 10 free minutes for calls on your holiday!«
Co-branding, communication of benefits through you:
»O2 recommends: Get 10 percent off all purchases at XYZ - yours exclusively as an O2 customer!«
In addition, there are approximately half a million customers in the O2 database who you as our partner can directly address in a targeted manner using a number of different channels. We are also constantly expanding this group of customers: with a specially devised benefit partner program we are generating greater acceptance and more consent from O2 customers for advertisements from third parties. We are also increasing the numbers of this target group through other touchpoints.