A fresh start to the new year: Citibank and O2
Bill inserts sent to prospects
Citibank, one of the world’s leading private banks, turned to O2 for advertising support: with a bill insert sent to 1 million O2 customers.
Goal
A more traditional path was to be taken for spreading the message from Citibank. Among the O2 customers, Citibank saw exactly the audience it wanted for increasing sales of its finance offers.
Communication
1 million O2 customers received a separate insert with the message from Citibank along with their monthly O2 bill.
Response
Reaction to the bill insert provided a clear confirmation of the activity’s success. For Citibank, it provided a convincing argument for repeating the activity in 2009.