27/08/09

G+J Electronic Media Sales (EMS), the digital marketer of the Gruner + Jahr publishing house, is now marketing the online and mobile services of Telefónica O2 Germany.

O2 Advertising Services offers a broad range of advertising opportunities across a variety of channels. With SMS and MMS campaigns, advertising in the O2 Online and Mobile Portal, e-mail newsletters, participation in partner programs and co-branded activities, everything is possible. The key benefit: advertisements are directed only to customers who have given their consent to receive it. That way, any potential reactance is avoided.

With over 15 million customers, Telefónica O2 Germany has a wide basic reach. At the same time, precision in customer knowledge simplifies exact targeting for advertising messages and addressing customers on an individual basis all within the bounds of legal provisions.

Dr. Wolfgang Wallauer, Head of O2 Advertising Services: »As a leading telecommunications company, we see an important field of growth in the mobile advertising business. With G+J EMS we are pleased to have gained an outstanding partner as the exclusive marketer for our digital display offers.«

The digital offers from O2 can now be booked through G+J EMS: on an individual basis as well as by topic within rotations or in combination with individual sites in the EMS portfolio.